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Our Story

What a Life Tours
Official Rome Tour Agency Since 2006

In 2006 we began as a group of young and energetic Rome enthusiasts hoping to find a way to share our passion for this wonderful city with people from all over the world. We created a team made up of insider experts, savvy local guides and specialists in food, art and culture, developing what we believe is the most personal and authentic approach to tourism on the market. We’re all about enhancing the experience for you, the customer, because we used to be just like you – foreigners in this beautiful city, with high expectations on how we wanted to experience it. We genuinely want you to gain unforgettable, stress-free, local insight on your visit. So forget what you know about the typical commercial ‘tour guide’ with a raised umbrella and a rehearsed speech – let us show you the real heart of Italy and ensure you fall in love with this country, just as we have! – The What a Life Tours team

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Experience Rome as the Romans do…


New comfortable offices near the Vatican Museums’ entrance!

And their business model stands out. What a Life Tours started small with a handful of mother-tongue licensed tour guides at major sites around Rome and the Vatican. They earned an excellent reputation by offering selective, special-access, high-quality tours for which they garnered a top spot on TripAdvisor. Rather than catering to large tour groups, “the kind,” says Joseph, “where the guide sprints ahead leading a mass of bodies through the ruins of an ancient site, never looking back, we prefer that our clients engage with the city and also with their tour guides in a more familial and friendly way.”

Small groups of no more than eight to twelve provide travelers with intimate access to the city’s busiest and most high-profile monuments and sites often before the crowds arrive. What a Life tour guides are friendly and knowledgeable about art, history, and culture, but never give a history lesson. It’s the personal touch that matters most to Joseph – owner of the company. Their guides try to memorize visitors’ names, make recommendations beyond the scope of the tour about other attractions that may be of interest, and frequently remain in contact long after the tour and their visit to Rome has ended. “It’s less of a visit and more of an intimate experience,” Joseph adds.