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About Us

About Us


Back in 2009 we began as a group of young and energetic Rome enthusiasts from all different countries, hoping to find a way to share our love for this wonderful city with people from all over the world. We created a team made up of insider experts, savvy local guides and specialists in food, art and culture, and developed what we believe to be the most personal and authentic approach to tourism in the market.

We’re all about enhancing the experience for you, the customer, because ultimately, we used to be just like you – foreigners in this beautiful yet overwhelming country, with high expectations but no idea of who to trust and how to find the places and information that are truly Italian and not just tourist traps.

We’ve carefully selected hotels, restaurants, travel advice – all as a complimentary addition to our in-depth tours and services, because we genuinely want you to have an unforgettable, stress-free, local insight into the dolce vita here in Italy.

So forget what you know about the typical commercial ‘tour guide’ with a raised umbrella and a rehearsed speech – let us show you the real heart of Italy and ensure you fall in love with this country, just as we have!

The What a Life Tours team